OCTOBER 10TH-11TH
MASTERCLASS VOL. II
JOIN US FOR An immersive 2-day intensive masterclass led by DayyBella, created for event planners, designers, and creatives ready to elevate their craft and understand what it truly takes to produce an unforgettable Xperience.
From Concept to Xperience❋ Hands-on Production ExperienceDay Two puts teams through an actual build day with real constraints: measuring spaces, managing inventory, staying on budget, and adapting to live “curveballs” like a canceled vendor or a last-minute guest count change.
❋ Creative-to-Client Pipelinemembers learn to move from concept and mood boards to floor plans, shopping lists, and a final client presentation, mirroring exactly how a real Bella Xperience project comes together.
❋ Real Event Business FundamentalsThe full lifecycle from inquiry to execution: consultations, contracts, budgeting, vendor sourcing, pricing, and protecting profit margins (including building a live $10K sample budget).
ready to pull back the curtains?
Limited availability. Secure your seat today!Your investment includes the complete 2-Day Intensive Masterclass Xperience, educational materials, hands-on production experience, exclusive access to DayyBella’s approach to taking an event from concept to Xperience, and lunch provided both days.
October 10 + 11, 2026 | Atlanta, GA
Day OneTHE BLUEPRINT
Day One takes you behind the scenes of what it takes to turn an idea into an unforgettable, viral Xperience that gets attention, gets people talking, and leads to more inquiries and bookings.
Concept DevelopmentLearn how to turn an idea into a clear “WOW” concept that excites your clients and gets people sharing online after the event.
Design ThinkingLearn how to make intentional design choices that create more than a beautiful event. You’ll create an experience your clients remember, come back for, and refer to others.
Client ExperienceLearn how to create a 5-star client experience that leads to great reviews, repeat bookings, and referrals.
BudgetingLearn how to manage your event budget, control costs, and protect your profit while still bringing your vision to life.
Vendor Management Learn how to find great vendors and lead your team so everyone understands the vision, knows what needs to happen, and gets the job done on time.
Production PlanningLearn how to plan all the moving pieces before event day so you can stay organized and execute smoothly.
The DetailsLearn how to create signature “viral” details that make people stop, record, and share your work, helping your events get seen by more people and bringing more inquiries back to your business.
Day TwoTHE XPERIENCE LAB
It’s time to put the blueprint into action. Attendees will work through hands-on, real production-style challenges designed to strengthen creativity, problem-solving, teamwork, styling, and execution.
Production ExecutionLearn how to take a concept from paper to a fully built event space, managing time, materials, and every moving piece under real event-day pressure.
Team LeadershipLearn how to delegate roles, communicate the vision, and keep a team moving with purpose so the work gets done on time and to standard.
Problem Solving Under PressureLearn how to handle last-minute curveballs, a canceled vendor, a changed guest count, a piece that doesn't fit, and adjust your plan without losing the vision.
Budget Discipline in Real TimeLearn how to make design decisions on the fly while staying inside your budget, so every choice still protects your profit.
Client PresentationLearn how to walk a client through your concept, your decisions, and your results with confidence, the same way you'll pitch and present in your own business.
Reveal and RecognitionLearn what a strong reveal looks like and what separates good work from standout work, judged across design, budget management, problem solving, and teamwork.